Pure Leasing appoints Fleet Assist as its official SMR partner

Tuesday 11th February 2025

Pure Leasing has appointed Fleet Assist as its official SMR supplier as it continues to grow its fleet contract hire and leasing proposition.

Fleet Assist will manage all Pure Leasing’s SMR needs including providing access to its nationwide network of 5,200 garages and an additional 585 mobile units. This will support Pure Leasing’s growth to beyond its current fleet size of 1,000 vehicles.

Zaf Iqbal, Pure Leasing’s managing director said: “Fleet Assist is the SMR industry’s benchmark supplier, and we are using their expertise to drive financial and resource efficiencies for us and our customers.

“Access to their Atlas business intelligence also provides detailed analytics which show how we can best meet driver’s SMR needs,” he added.

Garry Winckley, Fleet Assist’s business development director said: “Pure Leasing is an independent contract hire provider, and we are pleased to be able to support their growth by providing them with greater SMR efficiencies.”