Fleet Assist expands senior management team in preparation for future expansion

Tuesday 29th October 2024

Fleet Assist has announced a range of senior management appointments as its customer fleet is set to reach 1.5 million vehicles in early 2025.

Garry Winckley has been promoted to business development director, with responsibility for account management and growth of existing and new customers who use Fleet Assist’s portfolio of SMR supply chain products.

Garry has been working for Fleet Assist for the past six months and brings with him a wealth of expertise. SMR is in Winckley’s blood having held senior aftersales roles over the past 24 years with several large dealer groups.

Joanna Cooper, Fleet Assist’s longest serving member of the team has held several senior relationship management and operational roles and now takes on the key position of strategic projects director, with her responsibilities intrinsically linked to all new products or services it develops and launches. Cooper will also support and lead tactical projects.

Meanwhile, Sara Smith joins the team as its new head of vehicle supply and funding after spending the past five years at Stellantis &You, most recently as its group fleet and business sales manager. Before that Smith held sales roles with Robins and Day, Pentagon and Bristol Street Motors.

Smith’s career spans 30 years in fleet and she will be using that expertise in her new role to grow Fleet Assist’s proposition focusing on specialist funding and supply for short term rental companies.

Fleet Assist also welcomes James Elliott as its new technology director. His job is to spearhead the strategic direction and execution of Fleet Assist’s technology platform to retain its position as the UK’s leading SMR provider.

Vincent St Claire, Fleet Assist’s MD said: “As the Fleet Assist business continues to grow its essential our team’s breadth of knowledge and experience keeps pace. Investing in these high-profile appointments coincides with us signing our 50th customer and our customer fleet nearing 1.5m vehicles in 2025.”